If you’re in business, chances are you would love a loyal following of customers. Who wouldn’t? But between running the business, creating the valuable products and services your tribe has come to expect, and networking for new business – how do you create that culture of loyalty?
Increase sales without increasing clientele? Nonsense.
Or is it?
You may have heard me refer to the difference between customers and clients, if not, here’s what I mean:
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